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The platform wants to capitalize on this trend by helping more video podcasts to break through. AdvertisementThe execs said they've seen an increase in viewers for YouTube podcasts, in part because more people are watching them on TV. If your YouTube channel only features podcast episodes, Chan recommends placing those videos into a playlist and marking the playlist as a podcast in YouTube Studio. Related storiesChan said, however, that these playlists should only contain full podcast episodes, not clips or unrelated content. Creators can link to a podcast episode from a short to direct viewers to the full-length episode.
Persons: , Stephanie Chan, Emma Sweet, Sweet, they've, Chan, we'll, Nick Viall, Emma McIntyre, Chain Organizations: Service, YouTube, Business
Alphabet on Thursday delivered a knockout first-quarter report, with sales, operating margin and profits all topping Wall Street expectations. Alphabet Why we own it : Alphabet's Google Search is an invaluable tool for advertisers. Alphabet's big three watch items for investors — Search, YouTube, and Google Cloud — all delivered better-than-expected revenues in the quarter, leading to companywide sales topping estimates. It exited the quarter with $108 billion in cash, cash equivalents and marketable securities on its balance sheet, compared with $110.9 billion at the end of 2023. At 20 cents a share, Alphabet's dividend yield stands at 0.51% based on Thursday's close.
Persons: we've, It's, Sundar Pichai, Ruth Porat, TikTok, Philipp Schindler, Pichai, Porat, we're, Alphabet's, Jim Cramer's, Jim Cramer, Jim, David Paul Morris Organizations: YouTube, Microsoft, Management, , Google, Google Services, Capital, buybacks, Meta, Apple, CNBC, O, Bloomberg, Getty Locations: That's, Mountain View , California
MrBeast is set to surpass T-Series as YouTube's top channel. Kjellberg was in the midst of a battle for YouTube's number one spot because another channel — the Indian music label T-Series — was closing in. Now, for MrBeast, history is repeating itself, except this time, he is the one closing in on YouTube's biggest channel, T-Series, And it looks like he's soon going to win the top spot. Amid an expected mass exodus from the platform, a win for independent creators could have a positive ripple effect. "This breakthrough will show independent creators that they can be more successful than large corporations," she said.
Persons: , MrBeast, YouTuber Felix Kjellberg, Kjellberg, he's, Donaldson, Jimmy Donaldson, He's, Gabe Gordon, Donaldson wasn't, Gordon, Donaldson hasn't, Moon, Katya Varbanova, Varbanova Organizations: Service, YouTube, YouTube's, Kjellberg, Reach Agency Locations: Burger
Here's a rapid-fire update on all 33 stocks in Jim Cramer's Charitable Trust, the portfolio we use for the CNBC Investing Club. Broadcom : Broadcom's AI business, which includes co-designing custom chips for tech giants such as Club holding Alphabet, is booming. The newspaper reported April 12 that Salesforce was in talks to buy Informatica, which sent the Club holding's shares plunging. Wells Fargo : Another trim is due for our Wells Fargo position after a great run for the bank stock, Jim argued. As a subscriber to the CNBC Investing Club with Jim Cramer, you will receive a trade alert before Jim makes a trade.
Persons: Jim Cramer's, Jim, Johnson, Abbott, Andy Jassy, Bausch, Salesforce, Salesforce didn't, Tom Jorden, We've, It's, Walt Disney, Nelson Peltz's, Bob Iger's, Estee Lauder, there's, Eaton, We're, he's, Locker, he'd, Vimal Kapur, Linde, Eli Lilly, Eli Lilly's, TikTok, Joe Biden, Morgan Stanley, Morgan Stanley's, Ted Pick, Jensen Huang, Nikesh Arora, haven't, Laxman Narasimhan, Sands, Stanley Black, Decker, TJ Maxx, TJX, Wells, Jim Cramer, Angela Weiss Organizations: Jim Cramer's Charitable Trust, CNBC, Club, Apple, Abbott Laboratories, Johnson, Web Services, Broadcom, VMWare, GE Healthcare, GE, Bausch Health, Costco Wholesale, Costco, Street, Informatica, Coterra, DuPont De Nemours, DuPont, Walt, Disney, Ford, GM, Philips, Siemens, Google, Honeywell, Linde, Facebook, Meta, Microsoft, Nvidia, Investors, AMD, Oregon State University, Palo Alto Networks, UnitedHealth, Procter & Gamble, Constellation Brands, Constellation, Modelo, TJX, Marshalls, Home Goods, Wynn Resorts, Jim Cramer's Charitable, New York Stock Exchange, Afp, Getty Locations: China, Informatica, Ford, Estee, U.S, mater, Palo, Corona, Wells Fargo, Wells, Macao, New York City
Meta CEO Mark Zuckerberg will very likely end up the ultimate winner in the most recent push to force a sale or ban of Chinese-owned TikTok. The House passed a TikTok "ban" or forced sale as part of a bill on military aid for Ukraine and Israel. A year ago, BI's Grace Kay wrote that TikTok legislation would be like "an early Christmas present" for Zuckerberg. Instagram had more growth and downloads last year than TikTok, and after Instagram faced an existential crisis, it's having a surprising comeback.) If ByteDance ends up selling TikTok to a US company, it's hard to imagine it will be a smooth transition.
Persons: , Zuck —, Mark Zuckerberg, Joe Biden, it'll, Zuckerberg's Meta, BI's Grace Kay, Zuckerberg, Instagram, Adam Mosseri, TikTok, there's, ByteDance, Steven Mnuchin Organizations: Service, Business, Zuckerberg's, Meta, YouTube, Big Tech Locations: Ukraine, Israel
YouTube, which launched its YouTube Shopping affiliate program in 2021, has so far struggled to gain meaningful adoption, as Business Insider previously reported. Bridget Dolan, managing director of YouTube Shopping partnerships, told BI the platform's greatest advantage is its user experience and the resources it can offer creators. YouTube also has dedicated partner managers who communicate with shopping creators weekly to troubleshoot, share best practices, and plan in-person and virtual events, Dolan said. Her team of YouTube Shopping partner managers helps creators with everything from which products and brands to link to what products are selling well to trending product search terms. "YouTube Shopping is the idea that creators are talking about the products that they love and tagging them," Dolan said.
Persons: Bridget Dolan, Dolan, It's Organizations: YouTube, Business, YouTube's Brand
Read previewRetirement could be on the horizon for gaming YouTuber Jacksepticeye — the latest sign of an OG creator exodus. AdvertisementThis admission shows that even the biggest and most successful content creators are struggling right now, feeling misplaced and confused about their future on an ever-changing platform. AdvertisementSince the Adpocalypse in 2017, when major companies threatened to pull their ads from YouTube, creators have been under increased scrutiny from the platform. The relentless content cycleBurnout has plagued content creators since the dawn of it becoming a legitimate career path in the noughties. When asked if he liked his fellow YouTuber, McLoughlin said "no."
Persons: , he's, Seán McLoughlin, McLoughlin, I'm, Tom Scott, it's, I've, Forbes, trolled, Ulrike Gretzel, Tanja Schöllhammer, Brandon C Harris, YouTube McLoughlin, MrBeast, McLoughlin's, Harris Organizations: Service, OG, Business, YouTube, Mental, Journalism, Creative Media, University of Alabama
Is OpenAI training its video generator Sora on YouTube content? If it is, that would be a violation of YouTube's terms of service, its CEO said. But OpenAI's own chief technology officer could not answer if Sora is scraping YouTube content. AdvertisementOpenAI should not be using YouTube videos to train its artificial intelligence tools, YouTube's CEO says. In an interview with The Wall Street Journal last month, Murati was asked if OpenAI's text-to-video generator Sora was trained on video content from YouTube.
Persons: OpenAI's, , Mira Murati, Murati, Sora, I'm Organizations: Service, Wall, YouTube, Business
Instagram generated $32.4 billion in ad revenue in 2021, making up 27% of Meta's total revenue. Instagram's ad revenue was higher than Google's YouTube, which generated $28.8 billion. AdvertisementWe already knew that Instagram is a giant app that makes up a significant chunk of Meta's overall business. More context: Instagram made more money selling ads that year than Google's YouTube, which generated $28.8 billion in ad revenue. (Analysts at MoffettNathanson peg YouTube's overall revenue for that year at $35.4 billion, after factoring in the money it makes from its music and TV subscription services.)
Persons: Meta, Organizations: YouTube, Service, Business
AdvertisementFive talent managers working with YouTube creators told BI their clients have yet to use YouTube's affiliate program or that they weren't familiar with the program. Some creators, like Kristen McGowan, have started using YouTube's affiliate program alongside other tools. She hasn't used YouTube's affiliate tools yet because she's concerned about tying all her revenue to a single platform, she said. AdvertisementOne other creator told BI they'd love to use YouTube's affiliate program, but they weren't eligible. She said she hopes YouTube will eventually lower the requirements for the affiliate program so that smaller creators can join.
Persons: , it's, influencer Kelly Anne Smith, Kristen McGowan, McGowan, Amanda Golka, wouldn't, Gigi Robinson Organizations: Service, YouTube, Business, Amazon, CitiBank, BI, Adidas, Samsung, Walmart, Entertainment, Partner Locations: VidIQ
Now YouTube could be worth as much as $400 billion, per analyst Michael Nathanson. You're still not getting close to the $375 billion to $400 billion value Nathanson is talking about. AdvertisementOr, alternately: You could combine Comcast ($172 billion) and Disney ($224 billion, after a big ramp-up this year — Nelson Peltz, your services are no longer needed) and end up with a $396 billion company. (You would also get to watch a funny wrestling match between Disney CEO Bob Iger and Comcast CEO Brian Roberts who have a long-standing enmity.) So if you're talking about video, and the internet, and advertising and audience and value and you're not talking about YouTube?
Persons: Michael Nathanson, , ANDREW CABALLERO, REYNOLDS, let's, you'll, Lucia Moses, Nathanson, — Nelson Peltz, Bob Iger, Brian Roberts Organizations: Google, YouTube, Service, Big Tech, Meta, Twitter, Netflix, Paramount, Warner Bros Discovery, Fox, Comcast, Disney
Read previewBack-to-work mandates at Rockstar Games are prompting concerns that "Grand Theft Auto 6" might get a later release date than expected. In December, Rockstar Games announced that "GTA 6" would come out in 2025. Still, news that a "GTA 6" release date was so far in the future caused stock prices for Take Two to dip as much as 7% in December. Related storiesNow, Kotaku reported that sources close to the game's development say that progress is slowing and the game's release could "slip" into 2026. Some Rockstar employees told Aftermath they learned they would no longer be able to answer Slack messages and use other work communication tools from home.
Persons: , Jenn Kolbe, Slack Organizations: Service, Rockstar Games, Business, Kotaku, Rockstar, Bloomberg, Employees
NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . Howie Mandel Does Stuff"Sometimes when my girlfriend's in town, I'll go to a house. Howie Mandel Does Stuff"If you want to make everyone happy, don't be a leader. It's unclear if Donaldson may have taken inspiration from Musk in his decision to sleep at the office.
Persons: MrBeast, , Jimmy Donaldson, Donaldson, Howie Mandel, wouldn't, He's, Tom Brady, Justin Timberlake, Steve Jobs, it's, Jobs, Nick Saban, Elon Musk, Musk Organizations: Service, Records, Apple Locations: Los Angeles, Alabama, San Francisco
MrBeast said it's not smart to drop out of school or quit a job to create content full-time. AdvertisementMrBeast doesn't think just anyone has what it takes to be a content creator. AdvertisementSophie Bishop, an associate professor at the media and communications school at Britain's University of Leeds, told BI that content creators must also contend with having no employment benefits like holiday pay or maternity leave. For example, while it's a perfectly good strategy to be influenced by Donaldson, there will never be another creator who is the same as MrBeast. AdvertisementInstead, she tells people what not to do and seeks to be honest about "the things we think are tacky, overpriced, and boring."
Persons: MrBeast, he's, , Jimmy Donaldson, Donaldson, He's, Katya Varbanova, Varbanova, it's, isn't, Burger, Sophie Bishop, Bishop, Jessica Dante, Dante Organizations: Service, YouTube, Britain's University of Leeds, Love Locations: London
download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. In today's big story, we're looking at a potential exodus of stars from YouTube and what it means for the creator economy. What's on deck:This story is available exclusively to Business Insider subscribers. AdvertisementBut some people who helped fuel YouTube's rise are walking away from the platform that gave them their big break. TikTok's challenges represent the ongoing uncertainty content creators face trying to make a living in such an unpredictable and shrinking world.
Persons: , we've, Rebecca Zisser, It's, Insider's Lindsay Dodgson, MatPat, Lindsay, Andy Kiersz, Critics, it's, Alistair Barr, Dan, Jamie Dimon doesn't, Dimon, Karim Qubadi, Abanti Chowdhury, OpenAI, Musk's, Christopher Nolan's, Tyler Le, Dan DeFrancesco, Hallam Bullock, Jordan Parker Erb, George Glover Organizations: Service, YouTube, Business, Nielsen, Gaming, ISI, SensorTower, BI, CPI, JPMorgan, Elon, University of Chicago, Quest, realtors, Meta, Google, Companies, Adidas Locations: United States, New York, London
Read previewWhen MatPat announced he would leave behind his renowned YouTube channel The Game Theorists this year, he also had a prediction: 2024 will be the year we see a mass exodus from the platform. Speaking with the Guardian, he said he'd seen many of his peers reducing how much time they were dedicating to YouTube. AdvertisementJenna Marbles said goodbye to her YouTube channel back in 2020 after criticism over her old content. Hannah Witton / YouTubeScaling up in an AI worldWitton said she's always been aware of the "growth trap" creators can fall into. "I've seen cheap five-second videos of just an AI voice reading a summary of a movie," Tran said.
Persons: , MatPat, YouTubers, Jenna Marbles, Tyler Oakley, Tanya Burr —, Zoe Sugg, Lilly Singh, Dave Kotinsky, Matthew Patrick, Patrick, Stephanie, Tom Scott, he'd, Zoe Glatt, Glatt, YouTube's, Ollie, He's, Hannah Witton, it's, you've, Witton, she's, we've, Christine Tran, Tran, Emma Chamberlain, Jacopo Raule, That's, It's Organizations: Service, YouTube, Business, Media, Guardian, University of Toronto Locations: Suez, Witton
They were gathered for the inaugural summit of The Juggernaut, a digital South Asian news startup that launched in 2019. The Juggernaut spokesperson told BI that "multiple employees have equity in the company," but BI was unable to identify any such employees. "Twenty years ago, you might've struggled to mention a South Asian actor that you've seen in a movie," he said. As of January, the site had about 10,500 subscribers, Sur told investors in an email viewed by BI. Some feel that the publication has strayed from its mission of delivering "untold, smart South Asian stories and news you won't find anywhere else."
Persons: , Richa Moorjani, Manish Chandra, Anish Melwani, Sadiq Khan, Amitav Ghosh, Roy Rochlin, Jay Bhattacharya, didn't, Sur, Padma Lakshmi, Moorjani, Mira Nair, Oprah Winfrey, she'd, who've, Josh Benson, Bhattacharya, might've, you've, Dev Patel, Priyanka Chopra, Black millennials, Bhattacharya's, Adam Hansmann, Kevin Lin, Albert Ni, Charles Hudson, Steve Jennings, Sur's, Kyle Stanford, Axios, Stanford, Snigdha, Winfrey, MICHAEL TRAN, hadn't, wouldn't, Fariha Róisín, Meghna Rao, Róisín, Rao, Rao didn't, they'd, she's, it's, Hudson, who'd, Reetu Gupta, Aditi Shah, Sean Gupta, Steven Simione, would've, we're, Brian Morrissey, Morrissey, cofounders, Narendra Modi's, Sneha Mehta Organizations: Spring Studios, Netflix, Business, New Yorker, Harvard Business School, Guardian, American, Old Town Media, Athletic, BI, Indian, Yale, McKinsey, Precursor Ventures, Forbes, Getty, TechCrunch, YouTube's Sustainability, YouTube, Paramount Pictures Studios, Immigration Services, Stanford, Digiday, Gannett Locations: York City, chai, Jean's, hasn't, Sur, New York City, South, Asian, India, Madhya Pradesh, Queens, Sur texted, Indian American, AFP, Róisín, Los Angeles , California, South Asia, Silicon
It turned out her former student was the product director for a new app YouTube was building, and they were looking for a design lead. De la Paz landed the job in 2022. She helped launch in September the mobile-editing app called YouTube Create in a beta version for Android users. De la Paz said her team aims to speak directly to YouTube creators at least once a month for app feedback. AdvertisementThere's a higher expectation from these editing apps now, de la Paz said, because every creator has used an editing app on their phone in some capacity.
Persons: , De la Paz, de la Paz, la Paz, De la Organizations: Service, Stanford University, Cielo de la, YouTube, LinkedIn, Android, Business, De la Paz Locations: Cielo de, TikTok, Australia, Brazil
In his latest post on X, the YouTube megastar said wants to leave frantic, energetic personas in his videos behind. "This past year I've slowed down our videos, focused on storytelling, let scenes breathe, yelled less, more personality, longer videos, etc. The formula for YouTube successMrBeast, whose real name is Jimmy Donaldson, has 242 million subscribers on YouTube, and his numbers are still growing rapidly. In his videos, Donaldson shreds Lamborghinis, gives away massive amounts of cash, and performs ambitious, over-the-top stunts like recreating the Netflix phenomenon "Squid Game." This past year i’ve slowed down our videos, focused on story telling, let scenes breathe, yelled less, more personality, longer videos, etc.
Persons: , YouTube megastar, Jimmy Donaldson, he's, Donaldson, He's, ince, lew, alkan Organizations: Service, YouTube, Business, uts, ust
Jim thinks Google has lost focus as it struggles to shake off the narrative that it's lagging in the AI race. With all these things lining up against Google, Jim has been becoming increasingly wary of the stock. Even though Alphabet stock keeps getting dinged for AI misses, Bernstein analysts "don't subscribe to the generative AI risk to Google Search" for now. At the Club, we believe Google's AI chatbot Gemini could be competitive in attracting users, but the advertising opportunity may not be the same. As a subscriber to the CNBC Investing Club with Jim Cramer, you will receive a trade alert before Jim makes a trade.
Persons: Jim Cramer, Sundar Pichai, Pichai, Jim, Google, Bard, Gemini —, , Axel Springer, they're, Bernstein, playbook, Meta, haven't, Jim Cramer's Organizations: Google, Apple, Microsoft, Nvidia, Tesla, The Club, Politico, U.S, Club, NFL, YouTube, National Football League, Management, Sunday, Meta, Walmart, CNBC, Future Publishing, Getty Locations: U.S
download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. As the self-proclaimed "resident librarian" of YouTube, Edwards has amassed 1.3 million subscribers on his main channel and almost half a million on a second one with videos discussing books and reading. But while he's recently built a reputation as a BookTuber, Edwards didn't start his YouTube career with book videos. Between 2015 and 2020, he was more of a college YouTuber, publishing content about university life and studying tips. "The content people were generally making on BookTube was 'Books I want to read in April,' and then 'Books I read in April.'
Persons: , Booker, Jack Edwards, Edwards, Edwards didn't, BookTok, BookTube, Harry Styles, Taylor Swift, that's, he's, I've, Valentino, It's, AdSense, — Edwards, I'm, David Nicholls, livestream, Kate Green, Universal Pictures It's, Edwards hasn't, — he's, There's, it'll Organizations: Service, BBC's, YouTube, Business, Netflix, Universal Pictures Locations: London
Discovery is delaying "Last Week Tonight" YouTube streaming to push viewers to Max. Every Sunday night, John Oliver hosts "Last Week Tonight" on cable TV. When it plays on YouTube, where HBO runs it without ads, it doesn't make any money. So hoping that making "Last Week Tonight" a little harder to see for free fits pretty easily into that pattern. AdvertisementThe move also runs counter to the way TV networks are treating comedy #content in general.
Persons: Max, , Jon Stewart, John Oliver, Oliver, — John Oliver, @iamjohnoliver, David Zaslav, I've Organizations: Warner Bros, YouTube, Service, Warner Bros Discovery, HBO, MAX, Netflix, Big, Max Locations: YouTube's
Marco Troper, son of YouTube's former CEO Susan Wojcicki, was found dead in his UC Berkeley dorm at 19. The UC Berkeley freshman was found dead in his dorm room on campus on Tuesday, a spokesperson for the school confirmed to the outlet. Troper was found unresponsive Tuesday at the student housing complex Clark Kerr Campus at about 4:23 p.m. local time, UC Berkeley spokesperson Janet Gilmore told NBC. … One thing we do know, it was a drug," she told SFGATE, calling her grandson "loving" and a "math genius." Wojcicki told the outlet that a toxicology report will take up to 30 days to receive results.
Persons: Marco Troper, Susan Wojcicki, , Janet Gilmore, Esther Wojcicki, SFGATE, Wojcicki Organizations: UC Berkeley, Service, Clark, NBC, Berkeley Fire Department, Business
Despite huge ad revenue and brand deals, he says he isn't wealthy due to his reinvestment strategy. He also doesn't have access to his bank accounts — his mom does. With immense ad revenue and brand deals, Donaldson has the resources to do pretty much anything he could ever want to. Donaldson told the outlet he brings in between $600 and $700 million a year. Every video earns "a couple million" from ads and "a couple million in brand deals," he told Time.
Persons: doesn't, , Jimmy Donaldson, Donaldson, Elon Musk, isn't, it's Organizations: Service Locations: Africa
AdvertisementPeople are so excited for "Grand Theft Auto 6" that decades-old GTA games are shooting to the top of Netflix's gaming platform. The "Grand Theft Auto Trilogy" — released in 2021 — combines three classic titles from the series: "Grand Theft Auto III," "Grand Theft Auto: Vice City," and "Grand Theft Auto: San Andreas." After Netflix Games added the "Grand Theft Auto Trilogy" to its platform, it quickly became their top games, according to Netflix. Zelnik said the announcement of "Grand Theft Auto 6" in December has had a "halo effect across the entire franchise." Take Two CFO Lainie Goldstein said sales of "Grand Theft Auto V" also "exceeded expectations" last quarter.
Persons: , Strauss Zelnik, Zelnik, Lainie Goldstein, Goldstein Organizations: Service, Interactive, Rockstar Games, Auto, Vice, Netflix, Netflix Games, Business Daily, Nasdaq Locations: Andreas
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